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Previous issue date: 2015-12-17 / O fenômeno das empresas born globals e a internacionalização de empresas brasileiras de base tecnológica são tópicos recentes na literatura acadêmica, devido também ao fenômeno ser recente. Não existem muitos estudados feitos com foco no mercado brasileiro, e os poucos que foram feitos, possuem um viés quantitativo. Esse estudo, entretanto, tem como objetivo analisar startups de maneira qualitativa. Uma extensa revisão de literatura foi desenvolvida a fim de melhor analisar as fundações nas quais o estudo seria desenvolvido, revisando os métodos de internacionalização, empreendedorismo no Brasil, e o fenômeno born global no geral. Entrevistas foram conduzidas com empreendedores no Brasil, que passaram pelo processo de internacionalização de seus modelos de negócios, a fim de reunir introspecções a respeito das peculiaridades do mercado brasileiro. Foram também analisados os fatores de escalabilidade de modelos de negócios dependentes de tecnologia, motivadores para a internacionalização, critério de seleção de mercados, programas governamentais, e o papel das startups brasileiras em uma perspectiva global. / The born-global phenomenon and the internationalization of Brazilian technology-based start-ups are very recent topics in the academic literature due to the phenomenon itself also being relatively recent. Not many studies have been made focusing on the Brazilian market, and the few ones that do focus on Brazil, have been made from a quantitative perspective. This study, on the other hand, aims to analyze start-ups qualitatively. An extensive literature review was developed to better analyze the foundations on which the study would be built on, reviewing internationalization methods, entrepreneurship in Brazil, and the born-global phenomenon in general. In addition, interviews were conducted with entrepreneurs in Brazil who have been through internationalizing their business models, in order to gather in-depth insights regarding the nuances of the Brazilian reality. The scalability of technology-dependent business models, internationalization triggers, criteria for selecting target markets, governmental programs, and the role of Brazilian start-ups in a global perspective, were also factors analyzed.
| Identifer | oai:union.ndltd.org:IBICT/oai:bibliotecadigital.fgv.br:10438/15071 |
| Date | 17 December 2015 |
| Creators | Martins, Octhavio de Freitas |
| Contributors | Vianna, Nadia Wacila Hanania, Aidar, Marcelo Marinho, Escolas::EAESP, Pereira, Luís Henrique |
| Source Sets | IBICT Brazilian ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional do FGV, instname:Fundação Getulio Vargas, instacron:FGV |
| Rights | info:eu-repo/semantics/openAccess |
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