Study project (MBA)--University of Stellenbosch, 2003. / ENGLISH ABSTRACT: The objective of this research was to determine how to strategically position Botswana
Development Corporation (BDC) in the market. The idea was born out of the writer's
view that the Corporation was losing its market share at the expense of its competitors.
The study found that although Botswana is an ideal investment location for foreign direct
investment, it is the unfortunate political developments in the region which scare
investors away, hence detrimental to the BDC business.
It was also discovered that in the financial services industry, in which the Corporation
participates, cut-throat competition prevails. Companies in this sector are using quality,
efficiencies and competences to competitively position themselves. Those companies
which are doing well in these perspectives will attract a larger share of the market.
Various models were discovered and recommended for BDC to employ in order to match
its strategies and resources to remain competitive in the market. Recommendations which
cover a broad spectrum of operations were suggested. These recommendations were
brought up with the belief that they will create synergies in the Corporation.
The research field merits continuous scrutiny and can also be extended to BDC
subsidiaries. / AFRIKAANSE OPSOMMING: geen opsomming
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/53599 |
| Date | 03 1900 |
| Creators | Lewanika, Lucas Olebogeng |
| Contributors | Burger, Johan, Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | 94 p. |
| Rights | Stellenbosch University |
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