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Previous issue date: 2012-03-15 / This paper is dedicated to the analysis of the communication strategies organized by the Landless Rural Workers Movement (MST) in its official website (www.mst.org.br). The insertion of this social movement in what is known as the virtual public sphere and the actions of this collective in the context of Cyber Democracy were observed. The objective was to understand how the virtual public sphere can be seen as an interesting space, capable of venting a multiplicity of voices that, often, do not find suitable conditions to express themselves in the off-line public sphere, but that, many times, through acting in the cyberspace, reach what is called overflowing : an intersection between two spaces (on and off) that point to practical results for the agent. Thus this paper was conjugated from the observation of three elements that organize it: the constituting of a virtual public sphere, Cyber Democracy as the new terrain that enables citizenship actions and the strategies organized by MST in order to act in this scenario. The principles of the Comprehensive Sociology guided the theoretical construction of this research; and the principles of Ethnography and Netnography, the empirical construction. Through these methodological options we have tried to identify the gains obtained by this collective from its actions in the virtual sphere and answer the following question: what does it represents for MST the organization of a website in which it can say about itself, directly to the receptor, without any intermediates? / O presente trabalho ? dedicado ? an?lise das estrat?gias de Comunica??o organizadas pelo Movimento dos Trabalhadores Rurais Sem Terra (MST) em sua p?gina oficial (www.mst.org.br). A partir desta an?lise observamos a inser??o do movimento social no que entendemos por esfera p?blica virtual, al?m de examinar as a??es desse coletivo no contexto da Ciberdemocracia. Nossa inten??o foi a de compreender como a esfera p?blica de car?ter virtual pode ser vislumbrada como um espa?o interessante, capaz de dar vaz?o a uma multiplicidade de vozes que, habitualmente, n?o encontra condi??es de express?o na esfera p?blica off-line, mas que muitas vezes alcan?a, atrav?s da atua??o no ciberespa?o, o que chamamos de transbordamento : uma intersec??o entre os dois espa?os (on e off) que aponta resultados pr?ticos para o agente em quest?o. Nesse sentido, conjugamos este trabalho a partir da observa??o de tr?s elementos que o organizam: a constitui??o de uma esfera p?blica virtual, a Ciberdemocracia enquanto novo terreno propiciador da a??o cidad? e as estrat?gias organizadas pelo MST para atuar nesse cen?rio. Os princ?pios da Sociologia Compreensiva foram as indica??es que nortearam a constru??o desta pesquisa no campo te?rico. No que tange ? pesquisa emp?rica, nos valemos da etnografia e da netnografia. Atrav?s dessas op??es metodol?gicas buscamos identificar os ganhos obtidos por este coletivo a partir de suas a??es no meio virtual procurando responder a seguinte indaga??o: o que representa para o MST, a organiza??o de um site em que pode dizer de si diretamente ao receptor, livre de intermedi?rios?.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/4489 |
| Date | 15 March 2012 |
| Creators | Tejera, Marta Helena Dornelles |
| Contributors | Haussen, Doris Fagundes |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, BR, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 500, 600, 7651647212179642901 |
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