本研究旨在瞭解當前高中生對於選擇大學的考慮因素以及選校偏好，首先，要瞭解高中生選擇大學考量因素之現況；其次，探討不同變項對選校因素的差異情形；最後，分析高中生對不同大學分類之偏好。本研究以98年度高三應屆畢業班之學生為研究對象，並以自行編製的「大學相似度問卷」，以及修改自國內外重要問卷編製而成之「高中生選擇大學之考量因素調查問卷」為研究工具，有效樣本為782份。根據受試者之填答結果再分別以平均數、標準差、單因子變異數分析、集群分析、因素分析與區別分析等統計方法，進行資料處理。
本研究獲致之結論如下：
一、學生選擇大學較重視個人因素與他人影響。
二、不同背景的學生在大學選擇看法上有差異。
三、選校因素中的細項具有不同的相對重要性。
四、以學術表現及學校特色做為大學分類之依據。
最後，根據研究結果分別提出以下建議：
壹、對大學校院主管之建議
一、校務發展應重視學術表現或創造獨特優勢。
二、掌握學生資訊來源管道，提升招生活動之效率。
三、辦理招生宣傳時，可強化「他人影響」方面的行銷。
貳、對教師及家長之建議
一、依據學生的特性，提供所需的升學資訊。
二、鼓勵學生利用多元管道，以獲得完整的訊息。
三、提供生涯輔導，協助學生瞭解自己的性向與規劃。
參、對後續研究者之建議
一、進行長期研究。
二、運用其他統計方法以獲得更深入的觀點。
三、可進行技職體系及專校方面的研究以進一步探討本研究結果之適用性。 / The main purpose of this research is to explore high school students’ consideration and preference. First of all, is to understand the common situation of college choice of high school students. And then, is to explore the differences between students’ background toward college choices. Finally, is to analyze the high school students’ preference among various universities. There were 782 valid cases, and the returned data were analyzed by statistical methods such as “Mean”, “Standard Deviation”, “One-Way ANOVA”, “Multiple Regression”, “Cluster Analysis”, and “Discriminant Analysis”.
The main conclusions are as follows:
1. Individual factors and significant others are the major consideration of college choice.
2. There are obvious differences between students’ backgrounds toward college choices.
3. Each item in distinct factors has different relative importance.
4. High school students’ classifications are primarily based on the academic reputation and the characteristics of colleges.
At last, to bring out some concrete suggestions according to the study outcomes as references for presidents of university or deans of college, high school teachers and parents, and correlated study in the future.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0951710071 |
| Creators | 鄭芳渝, Cheng, Fang-Yu |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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