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The impacts of corporate green strategy on competitive advantage- the green corporate culture as moderator

The mounting environmental problems cause the strict international environmental regulations, arouse the customers¡¦ environmental awareness, and changing the patterns of business competition around the world. Green management, which is highly connected to sustainable development, is bringing to light and the curtain of corporate greening lifts. This study aims to probe the relationship between green strategy and competitive advantage- what strategies enterprises take under the green trend and what competitive advantages are achieved. The role green corporate culture plays is also discussed. The findings show that the practice of green strategy which differs from firm¡¦s resources and industrial characters generates different competitive advantages. The strength of green corporate culture is positively related to companies¡¦ ¡§age¡¨. Firms with strong green corporate culture can efficiently execute the green strategy and bring out strong competitive advantages. Otherwise, TMT should make efforts on conveying green vision to drive the practice of green strategy and secure competitive advantages.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0727111-214121
Date27 July 2011
CreatorsTu, Meng-chun
ContributorsChristina Yu-Ping Wang, Bih-Shiaw Jaw, Ming-chu Yu
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727111-214121
Rightsnot_available, Copyright information available at source archive

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