Save energy, reduce carbon and environmental protection issues are now highly concerned in the world. To be a citizen of the world, every enterprise should proceed with environmental management and corporate greening no matter for the purpose of fulfilling the corporate social responsibility or making profits. Green corporate culture is the foundation of developing green corporate and core of green business modle. Therefore we interviewed 7 companies which have good perfornmance on the corporate greening, to look into what actions they took to promote the green values and change the employees¡¦behaviors in order to set up green corporate culture. We found the stronger the green values of the top management team, the more resources they invested to set up green corporate culture, and the more apparent on the atmosphere of the green corporate culture. Besides, in the aspect of industry difference, the company which is close to downstream value chain, belongs to new development industries, or with more capital, invested more to set up green corporate culture.

The mounting environmental problems cause the strict international environmental regulations, arouse the customers¡¦ environmental awareness, and changing the patterns of business competition around the world. Green management, which is highly connected to sustainable development, is bringing to light and the curtain of corporate greening lifts. This study aims to probe the relationship between green strategy and competitive advantage- what strategies enterprises take under the green trend and what competitive advantages are achieved. The role green corporate culture plays is also discussed. The findings show that the practice of green strategy which differs from firm¡¦s resources and industrial characters generates different competitive advantages. The strength of green corporate culture is positively related to companies¡¦ ¡§age¡¨. Firms with strong green corporate culture can efficiently execute the green strategy and bring out strong competitive advantages. Otherwise, TMT should make efforts on conveying green vision to drive the practice of green strategy and secure competitive advantages.