by Cheng Ka-Chung, Ho Fung-Ching. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 49-51). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.5 / Chapter III. --- METHODOLOGY --- p.10 / Decision Making Objectives --- p.10 / Research Objectives --- p.11 / Research Design --- p.11 / Hypothesis Testing --- p.14 / Statistical Analysis Method --- p.17 / Sampling and Data Collection --- p.18 / Chapter IV. --- RESULTS --- p.19 / Sample --- p.19 / General Brand and Country Evaluation --- p.19 / Plot of Main Effect - Brand Name --- p.19 / Plot of Main Effect - Country-of-Origin --- p.22 / Plot of Treatments --- p.23 / Hypothesis Testing using ANOVA --- p.25 / Basic Findings --- p.25 / Other Findings --- p.27 / Pairwise t-test for Country-of-Origin Effect --- p.28 / Preferential Analysis --- p.29 / Chapter V. --- LIMITATION --- p.36 / Sampling Bias --- p.36 / Reliability --- p.36 / Validity --- p.37 / Chapter VI. --- CONCLUSION AND RECOMMENDATION --- p.38 / APPENDICES --- p.42 / BIBLIOGRAPHY --- p.49
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320784 |
| Date | January 1996 |
| Contributors | Cheng, Ka-Chung., Ho, Fung-Ching., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 51 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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