by Kwok Chi Ming Derek. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 77-79). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Background --- p.1 / Statement of the Problem --- p.2 / Research Objectives --- p.4 / Chapter II --- RELATED LITERATURE --- p.5 / Early Literature --- p.5 / Recent Literature --- p.7 / Consumer Attitudes Literature --- p.9 / Chapter III --- METHODOLOGY --- p.14 / Data Collection Method --- p.14 / Research Design --- p.15 / Sampling --- p.16 / Fieldwork --- p.18 / Chapter IV --- FINDINGS --- p.19 / Sample Characteristics --- p.19 / General Attitudes Towards Environmental Issues --- p.22 / General Attitudes Towards Environmental Issues by Demographics --- p.27 / General Attitudes towards Green Products --- p.31 / General Attitudes towards Green Products by Demographics --- p.33 / Ratings towards the Two Selected Products --- p.36 / Attitudes towards Green Products by Attitudes towards the Issues --- p.41 / Attitudes towards Green Products by Ratings towards the Two Selected Products --- p.44 / Chapter V --- SUMMARY AND IMPLICATIONS --- p.48 / Summary of Findings --- p.48 / Implications for Marketers --- p.53 / APPENDIX / Chapter 1 --- A List of Some Commonly Used Terms Used in Connection with Green Products --- p.54 / Chapter 2 --- """Green"" Segments in the United States" --- p.57 / Chapter 3 --- English Version of the Questionnaire --- p.61 / Chapter 4 --- Chinese Version of the Questionnaire --- p.69 / Chapter 5 --- Sample Selection --- p.73 / Chapter 6 --- Fieldworkers' Instructions --- p.74 / Chapter 7 --- Results of Dialing Attempts --- p.76 / BIBLIOGRAPHY --- p.77
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319096 |
| Date | January 1993 |
| Contributors | Kwok, Chi Ming Derek, Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 79 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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