Background: When shifting the company’s strategies to develop more sustainability conscious strategies, it can be challenging to effectively implement them if they are unaware of the level of complexity of the problem. Researchers have evidenced the lack of research regarding sustainability strategies’ implementation in practice. Thus, this study will investigate how companies implement their formulated sustainability strategies, including how challenges to sustainability strategy implementations are overcome. Purpose: The purpose is to investigate the formulation and the implementation of sustainability strategies focusing on how companies bridge the gap between the formulation and implementation of sustainability strategies. Method: To fulfil the purpose of this study, the authors adopt qualitative study approach using a multiple Case study design to investigate in depth the different factors that affect the process sustainability strategies. Primary data is collected through interviews with managers of seven Swedish companies. Conclusion: This study has identified that depending on the sustainability strategy approach, emergent or deliberate, impacts the challenges that companies may face when formulating and implementing sustainability strategies. Additionally, motivation and engagement, stakeholder pressure, knowledge sharing, and industry constraints are underlying challenges when implementation of sustainability strategies. For companies to bridge the gap, solutions have been suggested accordingly to the challenges.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-60786 |
| Date | January 2023 |
| Creators | Tirado, Marcela, Salén, Rebecca |
| Publisher | Jönköping University, Internationella Handelshögskolan |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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