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Previous issue date: 1998-09-17 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / This thesis analyzes the conditions of competitiveness of the chain of milk in Brazil, in the
scope of the Mercosul having as reference of the distinct contributions of the theoretical
quarrels on Competitiveness, Comparative Advantages and Enterprise Strategy. The first
chapter argues economic literature referent to the competitiveness, dynamic comparative
advantages and strategies of the companies. The subsequent chapters present a profile of the
l?cteas chains in the countries of the Mercosul and an analysis of the transformations in the
competitive environment throughout all the chain of latic?nios in Brazil to start off
desregulation, stabilization and regional integration. A change of the profile of the chain of
milk is verified, since the increase of the heterogeneidade of the agricultural producer, until
changes in the profile of the consumption. To make front to these structural modifications in
course, in the sector the companies invest in diverse strategies that allow to its permanence
and growth in the market. The confirmation clearest is the resetting of the sector, in a process
that some companies initiate before the opening of the economy, in middle of the decade of
80. Others, would initiate it as reflected of the processes of regional integration and
stabilization of the economy. We look for to show as in one same sector, in a similar
environment, the companies adopt diverse strategies, in function of its resources and
perspectives of market. Having as objective the maintenance of competitive positions. / Esta disserta??o analisa as condi??es de competitividade da cadeia de l?cteos no Brasil, no
?mbito do Mercosul ? luz dos distintos aportes das discuss?es te?ricas sobre Competitividade,
Vantagens Comparativas e Estrat?gia Empresarial. O primeiro cap?tulo discute a literatura
econ?mica sobre a competitividade, vantagens comparativas din?micas e estrat?gias das
empresas. Os cap?tulos subseq?entes apresentam um perfil das cadeias l?cteas nos pa?ses do
Mercosul e uma an?lise das transforma??es no ambiente competitivo ao longo de toda a
cadeia de latic?nios no Brasil a partir da desregula??o, estabiliza??o e integra??o regional.
Verifica-se uma mudan?a do perfil da cadeia de l?cteos, desde o aumento da heterogeneidade
do produtor rural, at? mudan?as no perfil do consumo. Para fazer frente a estas modifica??es
estruturais em curso, no setor as empresas investem em diversas estrat?gias que permitam a
sua perman?ncia e crescimento no mercado. A constata??o mais clara ? a recomposi??o do
setor, num processo que algumas empresam iniciam antes da abertura da economia, em
meados da d?cada de 80. Outras, o iniciariam como reflexo dos processos de integra??o
regional e estabiliza??o da economia. Procuramos mostrar como num mesmo setor, num
ambiente similar, as empresas adotam diversas estrat?gias, em fun??o dos seus recursos e
perspectivas de mercado. Tendo como objetivo a manuten??o de posi??es competitivas.
| Identifer | oai:union.ndltd.org:IBICT/oai:localhost:tede/706 |
| Date | 17 September 1998 |
| Creators | Cajavilca, Erick Samuel Rojas |
| Contributors | Wilkinson, John |
| Publisher | Universidade Federal Rural do Rio de Janeiro, Curso de P?s-Gradua??o em Desenvolvimento, Agricultura e Sociedade, UFRRJ, Brasil, Ci?ncias Sociais Aplicadas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UFRRJ, instname:Universidade Federal Rural do Rio de Janeiro, instacron:UFRRJ |
| Rights | info:eu-repo/semantics/openAccess |
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