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Hur doftar parfymreklamen? : En Studie i hur man kommunicerar doft genom bild i parfymreklamen / How does the perfumeadvertising smell? : A studie in how to communicate scent through perfume advertising

With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-13493
Date January 2011
CreatorsBjörk, Johanna, Bergström, Sara
PublisherLinnéuniversitetet, Institutionen för samhällsvetenskaper, SV, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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