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Emotional Appeals and Blood Donation Intentions: Can Social Media Influencers and Social Endorsement Amplify the Effects of Guilt and Hope Appeals?

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1. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1680060016046447

Identifer	oai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:ohiou1680060016046447
Date	05 June 2023
Creators	Lee, Euirang
Publisher	Ohio University / OhioLINK
Source Sets	Ohiolink ETDs
Language	English
Detected Language	English
Type	text
Source	http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1680060016046447
Rights	unrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.