Research study on laddering technique in depth interviews on alcoholic beverage consumption and brand preferences

Description

This research study will clarify with facts and evidence that drinking alcoholic beverages is a social problem in American society. It will also focus on indepth interviews using the laddering technique on a small sample of eight respondents.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2376
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3377&context=etd-project

Tags

Marketing research -- Case studies

Alcohol -- Marketing

Consumers -- Alcohol use -- Attitudes

Americans -- Alcohol use

Brand choice

Marketing

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3377
Date	01 January 2003
Creators	Aloulaqi, Mohammed Saleh
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project