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Previous issue date: 2007-12-19 / The aim of this work is to analyse the tourism events and the performance of this segment from market as strategy in the combat of Natal's hotel seasonality, in the executives/managers's vision from this sector. Two searches were realized to turn available this study:
Inicialy a bibliographic search involving the concepts associated with the tematic in question so that it arranges the embasament theoric-scientific and a survey from facts through the country search, where it was applicable in the establishments of work's population with the auxiliary from a formulary answered by a personal interview. The analyses techniques through facts were: estatistic descritive and Kolmogorov-smirnov
test.Among the results found, it was verified that the main reasons alleged by the hotels to ingress in the segment from the events were the alinement from the competitive company, the diversification in the options in the sense of occupy the establishments during the
period of low season and answer to the demand of market. Investigated the profile from the events occured in the Natal hotels referring to the port, public origin , kinds of events and frequency from their realizations, as well as , the capacity from these establishments to
attend this segment.It was noticed that in spite of the hotels agree that the events are important estrategies to combat the seasonality, the establishments still suffer with the flutuation, what can be justified from the moment that it's considered that the events also behave from seasonal manner, having more concentration in certain periods from the year. It was evaluated that the main advantage noticed by the realization from the hotels's events is the utilization from alimentation and drinking services, surpassing the advantage from elevation of taxes occupation from the apartments / O objetivo deste trabalho foi analisar o turismo de eventos e a atua??o deste segmento de mercado como estrat?gia no combate ? sazonalidade na hotelaria de Natal, na vis?o de executivos/gerentes do setor. Para viabiliza??o deste estudo duas pesquisas foram realizadas: inicialmente uma pesquisa bibliogr?fica envolvendo os conceitos associados ?
tem?tica em quest?o de forma a proporcionar o embasamento te?rico-cient?fico e um levantamento de dados atrav?s de pesquisa de campo, a qual foi aplicada nos estabelecimentos da popula??o do trabalho com o aux?lio de um formul?rio respondido mediante entrevista pessoal. As t?cnicas de an?lise dos dados foram: estat?stica descritiva e teste Kolmogorov-Smirnov. Dentre os resultados encontrados, constatou-se que os principais motivos alegados pelos hot?is para ingressar no segmento de eventos foram o alinhamento ?s empresas concorrentes, a diversifica??o nas op??es no sentido de ocupar os estabelecimentos durante o per?odo de baixa temporada e resposta ? demanda de mercado.
Investigou-se o perfil dos eventos ocorridos nos hot?is de Natal no que se refere ao porte, origem do p?blico, tipos de eventos e freq??ncia de realiza??o dos mesmos, bem como a capacidade destes estabelecimentos para atender a este segmento. Apontou-se que apesar de os hot?is concordarem que os eventos s?o estrat?gias importantes no combate ? sazonalidade, os estabelecimentos ainda sofrem com os efeitos da flutua??o da demanda, o que pode ser justificado a partir do momento em que se considera que os eventos tamb?m se comportam de maneira sazonal, havendo maior concentra??o em certos per?odos do ano. Avaliou-se que a principal vantagem percebida pela realiza??o dos eventos nos hot?is ? a utiliza??o dos servi?os de alimentos e bebidas, superando a vantagem da eleva??o das taxas de ocupa??o dos apartamentos
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/14879 |
| Date | 19 December 2007 |
| Creators | Medeiros, Andressa Andrade de |
| Contributors | CPF:15189678172, TEIXEIRA, M. S. G., Marques J?nior, S?rgio, CPF:12345018801, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4799609U9, Souza, Tereza de, CPF:03428222415, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4793245A5, Teixeira, Maria do Socorro Gondim |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Engenharia de Produ??o, UFRN, BR, Estrat?gia; Qualidade; Gest?o Ambiental; Gest?o da Produ??o e Opera??es |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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