This paper seeks to understand how the micro-blogging tool, Twitter, can be used effectively by marketers and advertisers by incorporating the attributes of information quality, information usefulness and source credibility into their tweets. Case analyses of five of the most popular Twitter accounts were conducted with regards to the appearance of each account and the content of their tweets. Recommendations for improving the quality of each Twitter account were also provided. / text
| Identifer | oai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/ETD-UT-2009-12-596 |
| Date | 27 August 2010 |
| Creators | Brown, John Stephano, 1986- |
| Contributors | Sung, Yongjun |
| Source Sets | University of Texas |
| Language | English |
| Detected Language | English |
| Type | thesis |
| Format | application/pdf |
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