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Previous issue date: 2013-01-11 / Generate competitive advantages is one of the great challenges of contemporary companies. The Business Administration, during the twentieth century, went through a set of changes in understanding about what an organization is. At the end of the century was reached to a business model more "organic", focused both in their internal relations as the external, in people and in learning. The Corporate Education has as one of his biggest challenges to develop innovative and creative professionals that meet the demands of these contemporary organizations.To this has been used in an intentional or not practices already deeply studied in the field of Education. This research aims to demonstrate concepts of education which are already used in Business Administration through corporate education, and how some of these concepts are put into practice. To achieve this goal, will be presented understandings of Corporate Education present in Natura Cosmetics, and also the result of practical observation program leadership development of this company, that called Cosmos / Gerar diferenciais competitivos ? um dos grandes desafios das empresas contempor?neas. A Administra??o de Empresas, no decorrer do s?culo XX, passou por uma s?rie de mudan?as de entendimento sobre o que ? uma organiza??o. No final do s?culo chegou-se a um modelo de empresa mais org?nico, focado tanto nas suas rela??es internas quanto nas externas, nas pessoas e na aprendizagem. A Educa??o Corporativa tem como um de seus grandes desafios desenvolver profissionais criativos e inovadores que atendam ?s demandas destas organiza??es contempor?neas.Para isto tem-se utilizado de forma proposital ou n?o de pr?ticas j? profundamente estudadas no campo da Educa??o. Esta pesquisa pretende demonstrar quais conceitos da Educa??o j? s?o utilizados na Administra??o de Empresas, atrav?s da Educa??o Corporativa, e como alguns destes conceitos s?o postos em pr?tica. Para se atingir este objetivo, ser?o apresentados entendimentos sobre Educa??o Corporativa presentes na Natura Cosm?ticos, e tamb?m o resultado de observa??es pr?ticas do programa de desenvolvimento de lideran?as desta empresa, intitulado Cosmos.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/3744 |
| Date | 11 January 2013 |
| Creators | Braga, Jos? Carlos |
| Contributors | Pereira, Marcos Villela |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Educa??o, PUCRS, BR, Faculdade de Educa? |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | Portuguese |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -8451285793228477937, 500, 600, 7024413195758546274 |
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