This master‘s final paper formulates the problems of image creation in educational organizations (gymnasiums), it also analyses the technique of image formation in organization examining the concept of organization’s image, reputation, discussing the principal features, types and the meaning of image. A lot of attention was paid to the analyses of organization’s image creation and management, i.e. identity, the main elements of which are- culture, communication and visual identity. The master paper presents possible models of image’s creation and strategic management which are adapted according to the features of educational institutions. The analyses of the image of Šiauliai gymnasiums have been carried out, on the grounds of employees (teachers) and consumers (parents) attitude to the phenomenon. The master’s final paper proves these hypotheses: I. the influence of image is very important to the successful management of gymnasium as it can be considered the way of communication with society and it helps to form the favourable attitude towards the educational institution. II. The positive image of gymnasiums has been formed by creating a focused inner and outer image.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2005~D_20050601_144938-57200 |
| Date | 01 June 2005 |
| Creators | Butkutė, Jolita |
| Contributors | Ališauskas, Kęstutis, Šaparnis, Gintaras, Merkys, Gediminas, Dagytė, Ina, Šimaitytė, Diana, Stankevičienė, Jūratė, Blinstrubas, Artūras, Simanauskas, Leonas, Siauliai University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Siauliai University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050601_144938-57200 |
| Rights | Unrestricted |
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