The aim of the study is on basis of Peters and Waterman’s factor of success, to examine the successful companies, Ericsson and Huawei, and to analyze the R&D and positioning strategies of the companies. To accomplish the study we have used a case study using interviews and annual reports to collect data. Three persons have been interviewed, two from Ericsson and one from Huawei. All annual reports from the year 2004 until 2011 have been reviewed. Our finding is that Ericsson and Huawei do not, according to Peters and Waterman’s model, fulfill all factors of success and their R&D strategy varies depending on the situation and which knowledge the company already possesses and needs. Both of the companies implement Cost Leadership and Differentiation as positioning strategies.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-16808 |
| Date | January 2012 |
| Creators | Söderberg, Josephine, Jiang, Wei |
| Publisher | Södertörns högskola, Institutionen för ekonomi och företagande, Södertörns högskola, Institutionen för ekonomi och företagande |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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