The aim of this research is to shed more light on an aspect identified as a gap in knowledge in
the literature; the use of a social networking service as knowledge sharing platform. More
specifically, this research sets out to establish if the social networking service Twitter could
be used as knowledge-sharing platform in small South African businesses in the Western
Cape.
A mixed method research design is used. This includes gathering data through questionnaires
as well as conducting semi-structured interviews for case study participants. The sample
comprises 122 questionnaire participants together with 14 semi-structured interview
participants across three small businesses located in the Western Cape Province.
Although it is apparent from the study conducted that small businesses are not yet willing to
forego traditional platforms such as Email to use Twitter exclusively as a knowledge sharing
tool, the researcher proposes a case for using Twitter, which he believes, could take the most
advantage of the functions Twitter brings to a small business operation. / School of Computing / M. Sc. (Computing)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/25999 |
| Date | 11 1900 |
| Creators | Heyns, Wiaan |
| Contributors | Buckley, Sheryl,1959- |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Dissertation |
| Format | 1 online resource (xi, 342 leaves) : color illustrations, color graphs, application/pdf |
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