Made available in DSpace on 2016-04-28T20:19:24Z (GMT). No. of bitstreams: 1
2009 - Tania Regina Frota Vasconcellos Dias.pdf: 1299945 bytes, checksum: bc480eb77d63e5679f8be1adc04aedfc (MD5)
Previous issue date: 2009-04-27 / In the last years, it was consolidated the importance that micro and small business represent in
the economic and social setting of the country. At the same time, it is incontrovertible that the
competitiveness is essential to the inclusion of Brazilian companies in markets more and more
globalized. In that context, the interest in entrepreneurship grows. Entrepreneurial
competences take the lead role. The aim of this study is to identify how such entrepreneurial
competences take part in the history of the life of the agents of the winning companies of the
2006 and 2007 Corporate TOP Awards and what made them successful people. This research
has, as basis, the taxonomy presented by Vergara (2006): as far as to the ends, exploratory and
descriptive and, to the means, bibliographic, documental, and multiple cases studies. The data
were gathered through a semi-structured questionnaire and sent to the awarded people, after
they were personally contacted. The treatment and the data analysis were developed through
the Method of Content Analysis, mixed categorical analysis where they were defined, a priori,
based on the theory of Man and Lau (2000). The sample of the first study, related to the
winners of the 2006 Corporate TOP Award, had five out of six entrepreneurs; and, the sample
of the second study, related to the winners of the 2007 Corporate TOP Award, had six out of
eight. Seven entrepreneurial competences area stood out in the study. The results show that
three of the seven competences area considered relevant and common: Conceptual
Competence, Strategic Competence and Support Competence; and, they represent 58.77% of
the related frequency, emphasizing the first and the second ones that stand for 24.85% of the
total. It can be inferred that there is a relation between the entrepreneurship s success and the
inherent competences of the entrepreneurs, such as independence and self-assurance,
persistence, pride and self-esteem, creativity, innovation, intuition, taking moderate risks,
perfectionism, and calling. The recognition of market opportunities is the key to the
development of the activities where the derivation of occupation is the starting point. The
major emphasis of its project is related to the obsessive search for quality and sustainability,
aiming to the constant satisfaction of its clients. They are innovative in the Schumpeterian
style, in the way that they don t necessarily associate innovation with scientific knowledge.
They prospered once they had created in the market a new business strategy, as they have a
high intelligence level for success. / Nos ?ltimos anos, consolidou-se a import?ncia que micro e pequenas empresas representam
no cen?rio econ?mico e social do pa?s. Ao mesmo tempo, ? incontroverso ser a
competitividade fundamental para a maior inser??o das empresas brasileiras em mercados
cada vez mais globalizados. Nesse contexto, cresce o interesse pelo empreendedorismo.
Compet?ncias empreendedoras assumem papel de destaque. O objetivo deste estudo foi
identificar como tais compet?ncias empreendedoras fazem parte da hist?ria de vida dos
agentes das empresas ganhadoras do Pr?mio TOP Empresarial nos anos de 2006 e 2007 e que
os teria tornado bem sucedidos. Esta pesquisa adota como base a taxionomia apresentada por
Vergara (2006): quanto aos fins, explorat?ria e descritiva e, quanto aos meios, bibliogr?fica,
documental e de estudo de casos m?ltiplos. Os dados foram colhidos atrav?s de um
question?rio semi-estruturado, enviado por e-mail aos agraciados, ap?s serem contatados
pessoalmente. O tratamento e a an?lise de dados se desenvolveram atrav?s do M?todo de
An?lise de Conte?do, an?lise categorial mista, onde as categorias foram definidas, a priori,
com base na teoria de Man e Lau (2000). A amostra do primeiro estudo, referente aos
ganhadores do Pr?mio TOP Empresarial 2006, se constitui de cinco dentre os seis
empreendedores. J? a amostra do segundo estudo, ganhadores do Pr?mio TOP Empresarial
2007, se constituiu de seis dentre os oito empreendedores. Destacaram-se sete ?reas de
compet?ncias empreendedoras no estudo. Os resultados mostram que tr?s destas s?o
consideradas relevantes e comuns: Compet?ncia Conceitual, Compet?ncia Estrat?gica e
Compet?ncia de Suporte e representam 58,77% de freq??ncia relativa, com destaque para a
primeira, que representa 24,85% deste total. Depreende-se que muito do sucesso do
empreendimento est? relacionado ?s compet?ncias inerentes a esses empreendedores, como:
independente e autoconfian?a; persistente, orgulho e auto-estima, criatividade, inova??o,
intui??o, assun??o de riscos moderados, perfeccionismo e voca??o. O reconhecimento de
oportunidades de mercados se mostra fundamental, para o desenvolvimento de suas
atividades, onde a deriva??o de ocupa??o ? a base. O grande destaque do seu produto est?
relacionado ? busca obsessiva pela qualidade e sustentabilidade, visando ? constante satisfa??o
dos seus clientes. S?o inovadores no estilo schumpeteriano, dado que, n?o associam
necessariamente a inova??o ao conhecimento cient?fico. Prosperam ao criarem no mercado
uma nova estrat?gia de neg?cios, pois t?m um alto n?vel de intelig?ncia para o sucesso.
| Identifer | oai:union.ndltd.org:IBICT/oai:localhost:tede/1014 |
| Date | 27 April 2009 |
| Creators | DIAS, Tania Regina Frota Vasconcellos |
| Contributors | Souza Neto, Silvestre Prado de |
| Publisher | Universidade Federal Rural do Rio de Janeiro, Programa de P?s-Gradua??o em Gest?o e Estrat?gia, UFRRJ, Brasil, Instituto de Ci?ncias Humanas e Sociais |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UFRRJ, instname:Universidade Federal Rural do Rio de Janeiro, instacron:UFRRJ |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0033 seconds