Due to the rampant growth in the number and high similarity of banking activities, the competition among national banks has become vigorous in recent years. At the same time the foreign banks, with advantage of their international experience in diversified operation and management, bring in even more contesting pressure on the domestic banks. Therefore, expanding business arena overseas has become an alternative policy for domestic banks.
Presently the overseas branches of our domestic banks are mainly located in the Asia-Pacific countries, such as Hong Kong, Philippines, Vietnam, Indonesia and Singapore. The current studies were thus conducted to compare operation strategies between domestic banks and foreign banks in Hong Kong, where our domestic banks have established numerous branches.
A general introduction was made about the banking development in Hong Kong area in the first part of my study. Two banks were selected for case studies: Fubon Bank Hong Kong (representative of domestic bank) and CitiBank Hong Kong (representative foreign bank). The similarity/differences and respective advantages/disadvantages were summarized in the aspects of their entry and market positioning strategies. The results showed no absolute ideal entry strategy, but rather depended on the market positioning and operation policy of the enterprise. In terms of products, both cases displayed similar product line while the novelty of products became the key to success. Nevertheless, CitiBank prevailed as far as brand name is concerned. Both banks possess comparable network dimension in Hong Kong. Finally we suggest the following principles for those who intend to establish branches in Hong Kong, or destine China and other overseas territories through Hong Kong:
(1) Acquire the small and medium banks in Hong Kong or create strategic alliances
(2) Put equal emphasis on enterprise financing and consumer financing
(3) Take advantage of local resources and fulfill local needs
(4) Integrate financial information of Mainland China and Hong Kong
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0616107-152511 |
| Date | 16 June 2007 |
| Creators | Hsin-yi, Chang |
| Contributors | Weng Jai-hsi, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0616107-152511 |
| Rights | not_available, Copyright information available at source archive |
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