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Previous issue date: 2006-05-19 / The tourism has been presented as an alternative of production for determined regions of the Country. In this scene, one perceives that it is necessary to observe where each locality is situated in order to face an highly competitive and globalized world. The data used on this work was collected on a field research with the entrepreneurs of the coast of the City of Parnamirim/RN. The main objective of this research was to analyze the conditioning factors in the formation of clusters on tourism, according to the perception of the entrepreneurs of the Association of the Entrepreneurs of the Coast of Parnamirim AELP, based on the competitive advantages showed on Porter s model, referring to the conditions of the production factors, the demand, the associated and support sector, the strategy and structure of the company. On the statistical treatment, descriptive analysis and crossed analysis were carried through. According to the data, the research suggests the existence of some determinative factors that can generate competitive advantages, that whwn integrated, can congregate attributes that allow the formation of a competitive tourist accumulation in a region of the northeast coast of Brazil. The research also evidenced that the entrepreneurs have a strong dependence of the governmental actions / O turismo tem sido apresentando como uma alternativa de produ??o para determinadas regi?es do Pa?s. Neste cen?rio, percebe-se que ? necess?rio observar como cada localidade est? situada para enfrentar o mundo globalizado e altamente competitivo. Este trabalho trata de uma pesquisa de campo junto aos empres?rios do litoral da Cidade de Parnamirim/RN. O principal objetivo da pesquisa foi analisar os fatores condicionantes na forma??o de aglomerados no turismo, na percep??o dos empres?rios associados ? Associa??o dos Empres?rios do Litoral de Parnamirim AELP, tendo como base as vantagens competitivas apresentadas no modelo de Porter, referente ?s condi??es dos fatores de produ??o; ?s condi??es da demanda; aos setores correlatos e de apoio; e ? estrat?gia da empresa, estrutura e rivalidade. No tratamento estat?stico, foram realizadas an?lise descritiva e an?lise cruzada. A pesquisa sugere a exist?ncia, segundo os l?deres empresariais, de fatores determinantes geradores de vantagens competitivas, que integradas, podem reunir atributos que permitem a forma??o de um aglomerado tur?stico competitivo numa regi?o do litoral do Nordeste do Brasil. A pesquisa tamb?m evidenciou uma forte depend?ncia do empresariado das a??es governamentais. As palavras-chave deste trabalho s?o: turismo, aglomerado tur?stico, vantagens competitivas e estrat?gia
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/14964 |
| Date | 19 May 2006 |
| Creators | Rodrigues J?nior, Giovani |
| Contributors | CPF:15189678172, TEIXEIRA, M. S. G., Ramos, Rubens Eug?nio Barreto, CPF:00907736750, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4784139P6, Oliveira, Francisco Correia de, CPF:47937491868, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4783308A2, Teixeira, Maria do Socorro Gondim |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Engenharia de Produ??o, UFRN, BR, Estrat?gia; Qualidade; Gest?o Ambiental; Gest?o da Produ??o e Opera??es |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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