The purpose of this study is to create an understanding for crisis communication in four different municipalities. The main question is how these municipalities have been working with crisis communication on the social media, Facebook and Twitter, during 2012-2017. The study is of the qualitative type and the method is based on interviews with communication managers and senior communication managers. In combination with interviews, a rhetorical analyze has been done of the municipalities’ crisis announcement, on Facebook and Twitter. The earlier research and theory which this study is based on, is related areas in crisis communication. Focus is also set on definitions of crisis and the results shows that Facebook has been the central part of the crisis communications to these specific municipalities compared to Twitter. In the analysis it also shows that none of the municipalities has been involved in big crisis during this period.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-37329 |
| Date | January 2018 |
| Creators | Norling, Emma |
| Publisher | Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0024 seconds