This thesis deals with social networks and their use in marketing. The aim of this work is the analysis of the possibility of using social networks in marketing and to define recommendations for the specific brand. The theoretical part deals with the definition of marketing, strategic marketing process and trends that currently affect them. The paper defined the concept of social media and social networks. The practical part deals with the utility of social networking and marketing benefits for their brands. They also described the practical use of the most important aspects of social networks in commercial communications. The work includes a case study, which is using social networks marketing, demonstrated in practice. Finally recommendations are defined to create a specific brand marketing strategies.

Thesis (M.A.)--University of Alberta, 2010. Thesis (M.LS.)--University of Alberta, 2010. / Title from pdf file main screen (viewed on January 12, 2010). "Spring 2010." A thesis submitted to the Faculty of Graduate Studies and Research in partial fulfillment of the requirements for the degree of Master of Library and Information Studies, Master of Arts, School of Library and Information Studies, Humanities Computing, University of Alberta. Includes bibliographical references.

The supposed diploma thesis is mapping the network of so-called pro-Russian media in the Czech Republic on social networking sites Twitter and Facebook and subsequent analysis of their audience. The purpose of this analysis is to process socio-demographic and other informations for specific media or their clusters. In the theoretical part of the thesis will be read into the issue and acquainted with the current state of knowledge in this area. In the practical part of the work will be demonstrated own research using methods of social network analysis (SNA). That is, tools that include objective changes, measuring and tracking relationships and information flows between entities.

The purpose of this essay is to investigate how the authorities Swedish Migration Board and Swedish Transport Administration communicate with the users on the social media Facebook and Twitter. This essay is based on a qualitative content analysis of a total of six different posts on Facebook and Twitter, which the authorities of the Swedish Migration Board and the Swedish Transport Administration have done. The result is that Twitter's comments threads were perceived as more general and not personally angled. On Facebook, the commentaries contained very personal questions concerning the person who wrote the question. The most common language acts of both authorities are mainly information. They occur to the greatest extent, and mostly in all posts and responses. The nature of the information is usually informative but sometimes also explanatory. Other language actions that appear a part are calls. The most common call is when the text ends with a link reference. The text wants the reader to press the attached link, thus performing an action. The ways of creating relationship and the extent to which the texts try to create relationships with the recipients differ between the two different social media. On Facebook, it is clearer that the texts are trying to create relationships. Twitter does not match the same pattern.

The purpose of this study is to create an understanding for crisis communication in four different municipalities. The main question is how these municipalities have been working with crisis communication on the social media, Facebook and Twitter, during 2012-2017. The study is of the qualitative type and the method is based on interviews with communication managers and senior communication managers. In combination with interviews, a rhetorical analyze has been done of the municipalities’ crisis announcement, on Facebook and Twitter. The earlier research and theory which this study is based on, is related areas in crisis communication. Focus is also set on definitions of crisis and the results shows that Facebook has been the central part of the crisis communications to these specific municipalities compared to Twitter. In the analysis it also shows that none of the municipalities has been involved in big crisis during this period.