Return to search

Brand value of online fashion retailers in Bangladesh

Creating brand value is a vital procedure for online fashion retailers to customers. In Bangladesh, todays, e-commerce fashion is a new trend for the consumers. People are purchasing through online than ever before in Bangladesh. In particular, there are fewer research that provides insight on how online fashion enterprises create their brand value to. For this, it is important for retailers to create brand value to consumers for their e-trade. Therefore, the author found it interesting to research the brand value of online fashion retailers to customers. From previous literature, there are some limitations for creating brand value to consumers.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-23892
Date January 2020
CreatorsRahman, Muhammad Muktadir
PublisherHögskolan i Borås, Akademin för textil, teknik och ekonomi
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

Page generated in 0.0018 seconds