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Framing for Change : Effects of Message Framing on Attitudes Towards Personal- and Societal Climate Change Mitigation Efforts

This study has made use of an experimental method to investigate if and how exposure to an integrated 'socioeconomic- and climate justice' framing, and a 'catastrophe' framing, alter Swedish post highschool students attitudes towards climate change mitigation efforts, both on a personal- and societal level. The experiment was conducted through 287 surveys where equal shares of the respondents were given different stimuli through a short text at the beginning of the surveys. Results indicate that contrary to the hypotheses, exposure to the 'catastrophe' frame had a larger and more positive effect on especially attitudes towards personal climate change mitigation efforts, but also to some extent on societal efforts, than did exposure to a 'justice' framing. This is possibly due to the salience of catastrophe framings in the Swedish public discourse, and /or the integrated approach the educational system has taken on the subject of sustainable development.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-295481
Date January 2016
CreatorsWidlund, Johannes
PublisherUppsala universitet, Statsvetenskapliga institutionen
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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