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The Female Retailer, a Woman Amongst Men : An Interview Study about Women’s Advancement within ICA

This study explores attitudes and constructions regarding the low number of female entre- preneurs within the Swedish grocery retailer company ICA. Through interviews and a focus group with women within ICA as well as a thematic analysis, this study confirms previous re- search; of women meeting hinders on the labor market, not due to inadequate leadership-skills but on gender-barriers impeding women to become leader, chiefs, and entrepreneurs. The study concludes that although ICA works to attain more female entrepreneurs the gendered structures within the organization have established a norm of male leadership and a reliance on the independent retailer to see your competence behind the gender.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-197470
Date January 2022
CreatorsElsert Gynning, Britta
PublisherUmeå universitet, Umeå centrum för genusstudier (UCGS)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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