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Myndigheters kommunikation på Facebook och Twitter : En kvalitativ analys av myndighetskommunikation i sociala medier

The purpose of this essay is to investigate how the authorities Swedish Migration Board and Swedish Transport Administration communicate with the users on the social media Facebook and Twitter. This essay is based on a qualitative content analysis of a total of six different posts on Facebook and Twitter, which the authorities of the Swedish Migration Board and the Swedish Transport Administration have done. The result is that Twitter's comments threads were perceived as more general and not personally angled. On Facebook, the commentaries contained very personal questions concerning the person who wrote the question. The most common language acts of both authorities are mainly information. They occur to the greatest extent, and mostly in all posts and responses. The nature of the information is usually informative but sometimes also explanatory. Other language actions that appear a part are calls. The most common call is when the text ends with a link reference. The text wants the reader to press the attached link, thus performing an action. The ways of creating relationship and the extent to which the texts try to create relationships with the recipients differ between the two different social media. On Facebook, it is clearer that the texts are trying to create relationships. Twitter does not match the same pattern.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-147527
Date January 2018
CreatorsSewing Frohlund, Erica
PublisherLinköpings universitet, Institutionen för studier av samhällsutveckling och kultur
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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