<p>Purpose: The purpose of this study is to investigate the effect and potential of a non-styled home reportage, and how they influence and inspire to promote individual creativity.</p><p>Method: I have used a qualitative analysis to be able to create a deep understanding. This is based on three interviews with women in age 22-27, which have a dedicated interest in interior design. I have also sent questionnaires to two persons who run interior design blogs.</p><p>Conclusions: My analysis shows that the non-styled home reportage is the start of an inspirational process that is beyond consumption and status objects. It promotes individual creativity and willingness to create, based on personnel taste. The essay highlights the importance that the individual critically examines the aesthetics of interior design as presented in diverse media. It also shows that the media ought to broaden and show alternative images of inspiration.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:lnu-6849 |
| Date | January 2010 |
| Creators | Likars, Johanna |
| Publisher | Linnaeus University, School of Social Sciences |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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