The aim of this case study is to understand the importance of human branding inInfluencer Marketing, (IM). The study will further be based on exploring andexamining the brand of a case study, Isabella Löwengrip. She has a broad audienceon social media and has been a role model for many for over a decade. Not only isIsabella an influencer, but she also represents her brand, Löwengrip invest. Herstrong appearance and unique marketing positioning efforts makes her aninteresting candidate to investigate within influencer marketing to better understandhow human brands are utilized in IM.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-77851 |
| Date | January 2020 |
| Creators | bahaduri, shazia, yesilgul, ronahi |
| Publisher | Karlstads universitet, Handelshögskolan (from 2013), Karlstads universitet, Handelshögskolan (from 2013) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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