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Previous issue date: 2012-01-25 / This paper aims to describe and illustrate the general inferential theories within the semantic-linguistic internal interface, and highlight the humor as a cognitive benefit, especially when this is done through the use of rhetoric elements. The main object of this research is to study the inferential process, which resulted comic effects inside a mass media channel, as TV or internet. The theoretical framework focuses on the theories about inferential processes and rhetorical communication theories according to the External and Internal Interfaces Metatheory, developed by Costa (2008/2009), so this work uses the external interface Language / Cognition / Communication to build the survey. Thus, the interfaces are based on Grice's Inferential Theory of Communication and the Theory of Implicatures (1957/1975), the Relevance Theory by Sperber and Wilson (1986/1995/2008), the Theory of Generalized Conversational Implicatures by Levinson (2000), the Dialogue Theory by Costa (2008/2009/2010). This dissertation also considers the elucidation of the rhetoric usage from the point of view Reboul (2000) and the mass communication explanation according to Marshall McLuhan. Through the interfaces, it is possible to describe, illustrate and study the phenomenon of rhetorical humor in the Brazilian media. / Este trabalho tem como objetivo geral descrever e ilustrar as teorias inferenciais, dentro da interface interna sem?ntico-linguistica, e evidenciar o efeito humor?stico como benef?cio cognitivo, principalmente, quando este se d? por meio do uso da ret?rica. O objeto de estudo principal desta pesquisa ? o processo inferencial, do qual resultam efeitos c?micos veiculados em m?dias de comunica??o em massa, como as televisivas e as virtuais. A fundamenta??o te?rica contempla as teorias sobre os processos cognitivos inferenciais e teorias comunica??o e ret?rica segundo a Metateoria das Interfaces Externas e Internas, desenvolvida por Costa (2008/2009), assim, este trabalho parte da interface externa Lingu?stica/Cogni??o/Comunica??o para dar seguimento ? pesquisa. Assim, as interfaces s?o constru?das a partir da Teoria Inferencial das Implicaturas e Teoria da Comunica??o de Grice (1957/1975), da Teoria da Relev?ncia de Sperber e Wilson (1986/1995/2008), da Teoria das Implicaturas Conversacionais Generalizadas de Levinson (2000), de Teoria do Di?logo por Costa (2008/2009/2010); das considera??es sobre ret?rica sob o ponto de vista de Reboul (2000) e das considera??es sobre comunica??o em massa seguindo Marshall Mcluhan. Atrav?s das interfaces, ? poss?vel descrever, ilustrar e estudar o fen?meno do humor ret?rico na m?dia brasileira.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/2042 |
| Date | 25 January 2012 |
| Creators | Santos, Luiza Helena M?ller dos |
| Contributors | Costa, Jorge Campos da |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Letras, PUCRS, BR, Faculdade de Letras |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 8447345070736321569, 500, 600, -2856882280194242995 |
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