With the global trend of digital convergence, Chunghwa Telecom develops the Internet Protocol Television (IPTV) based on the broadband network and promotes the interactive Multimedia on Demand (MOD) to provide the integrated services including the voice, data and video (Triple Play). This study uses the secondary analysis method to analyze Chunghwa Telecom¡¦s MOD innovation roadmap based on the Net-Enabled Business Innovation Cycle (NEBIC) theory.
Our results show that the first step, Choosing Emerging/Enabling Information Technologies, reveals Chunghwa Telecom¡¦s capability to building MOD platform by choosing IPTV information technology based on broadband and ADSL access. The second step, Matching with Economic Opportunities, Chunghwa Telecom initiates the domestic market of interactive digital television to exploit potential customers. The third step, Executing Business Innovation for Growth, Chunghwa Telecom learns to operate video industry by adjusting the diverse functions of organization, develops systems to support new service platform and trains employee for multimedia services. The last step, Assessing Customer Value, Chunghwa Telecom finds that implementing the MOD service can encourage customers to apply FTTB. These findings suggest that the Chunghwa Telecom should repackage its product/service with bundled solution to increase customer and enterprise value and take the broadband service into account to create the new potential revenue.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0117107-133017 |
| Date | 17 January 2007 |
| Creators | Hsieh, Wen-Chuan |
| Contributors | Jen-Her Wu, Tzyh-Lih Hsia, Hsin-Hui Lin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0117107-133017 |
| Rights | not_available, Copyright information available at source archive |
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