The aim of this thesis is to examine and analyse if it is possible to distinguish a new perception of time and temporality in the Swedish fashion magazine Magasin för konst, nyheter och moder, and in that case how it is expressed. To discover this, I have used the theories of the philosophers and historians Reinhart Koselleck and Marshall Berman. In their works they have pointed out and described how the early decades of the nineteenth century was a crucial time for our perception of the modern world, in the sense that we ever since then have experienced a gap between the past and the future where we cannot derive our expectations from our past experiences anymore. I have studied if this notion is communicated in the articles, and came to the conclusion that there is a new awareness of time articulated in the magazine. Mainly there are three different understandings of time and temporality expressed within the magazine – first are those articles that shows a general new awareness of time in a constructive way, neither through a positive or negative perspective. Furthermore, there are also expressions for connections between the materialistic content in the magazine and the view on temporality, where the acknowledgment of a new temporality in fashion seems to also have an impact on a more ideological perception of time. Finally there are articles which portrays the discrepancy between expectation and experience as something with a negative significance for the future, but similarly puts this in a way that illuminates that the future is now something adaptable and possible to influence in a certain direction. This shows a new way of understanding how, in a Swedish nineteenth century context, material culture could affect people’s awareness of time and temporality and hence also their thoughts and outlook of the future even in more abstract issues. The upcoming becomes possible to interpret as something materialistic, and therefore also something more concrete and arguable.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-351472 |
| Date | January 2018 |
| Creators | Alvmo, Amanda |
| Publisher | Uppsala universitet, Institutionen för idé- och lärdomshistoria |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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