The aim of this master paper is to research the image building of the city gymnasias. There were established the main factors which influence the image-building. What is more, there were compared the peculiarities of the formation of image-building in gymnasias and there were researched the criteria which decide the parents’ choice which school to select. The great attention was paid to the creation of successful image-building model of education institutions and there were given recommendations to the headmasters how to develop positive image of an educational institution in the society. This master paper consists of two parts – theoretical and empirical. The theoretical part analyses image building methods of the organization, the main image indications types and meaning. This part also analyses image-building methodologies of foreign and Lithuanian authors and gives a generalized image-building model. There are also formulated the problems of positive image building of educational organizations. A lot of attention is paid to discuss the control and means of image building. In other words, the focus is on the identity with the most important elements such as culture, communication and visual identity. There is given a model of possible positive image building and administration. It is adapted to the typical peculiarities of educational organization activities. The empirical part examines the image-building situation in the gymnasias of Lithuanian cities. To cary out the... [to full text]
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20060628_142605-48026 |
| Date | 28 June 2006 |
| Creators | Fedčuk, Inga |
| Contributors | Pečiuliauskienė, Palmira, Žadeikaitė, Loreta, Žilionis, Juozas, Guoba, Andrius, Barkauskaitė, Marija, Survutaitė, Dalia, Vilnius Pedagogical University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Vilnius Pedagogical University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060628_142605-48026 |
| Rights | Unrestricted |
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