This thesis is guided primarily by concepts associated with Pierre Bourdieu's habitus perspectives by comparing them with disruptive innovative products dynamically developing broader context related to market offerings and services, and their positive outcomes once the habitus is disrupted. Understanding how disruptive innovation can change the habitus traits among customers. At the same time, by discovering the habitus traits of managers in corporations have failed to pay close attention to the new tendencies either by ignoring the signs from customers' demands or missing significant opportunities in the market that could help them to improve the business approaches. Disruptive Innovation describes a process through which new products that underperform in comparison to existing products' key attributes intrude upon a market by introducing an alternative package of benefits centered around being cheaper, simple, smaller, and or/ more suitable for consumers demands. Thus, companies should be aware of these disruptive leanings as a form to stay competitive in the given industry.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-69424 |
| Date | January 2017 |
| Creators | Mendieta, Karol |
| Publisher | Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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