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Att lägga till ett märke : en studie kring varumärkets betydelse för samarbetande tjänsteföretag inom hotellsektorn

<p>The purpose with the thesis is to analyze and investigate the purpose of the co-operations between different brands within the hotel sector. We differentiate these purposes of the collaborations in regard to connections to quality- and environmental oriented symbols.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:hik-216
Date January 2008
CreatorsKöhnke, Johanna, Ekström Furenbäck, Johanna, Svensson Johansson, Matilda
PublisherUniversity of Kalmar, Baltic Business School, University of Kalmar, Baltic Business School, University of Kalmar, Baltic Business School, Handelshögskolan BBS
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, text

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