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Marketing of precious stone jewellery in Hong Kong.

by Fok Ying-wai, Dereck ; Lee Ho-chi, Dominic. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 118-120. / FOREWORD --- p.i / EXECUTIVE SUMMARY --- p.ii -iv / ACKNOWLEDGEMENT --- p.v -vi / TABLE OF CONTENT --- p.vii -ix / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- DEVELOPMENT OF HONG KONG JEWELLERY INDUSTRY --- p.2-5 / Chapter III. --- FUTURE PROSPECT --- p.6-8 / Chapter IV. --- TRADE ASSOCIATIONS --- p.9 -12 / Hong Kong Jade and Stone Manufacturers Association --- p.9 / Diamond Importers Association --- p.10 / Hong Kong Jewellery Manufacturers Association --- p.10-11 / Hong Kong and Kowloon Gold and Silver Ornaments and Wares Workers General Union --- p.11 -12 / Gemological Association of Hong Kong --- p.12 / Chapter V. --- ABOUT PRECIOUS STONE JEWELLERY --- p.13 -17 / Diamonds --- p.13 -15 / Rubies --- p.16 / Sapphires --- p.16-17 / Emeralds --- p.17 / Chapter VI. --- JEWELLERY RETAILING IN HONG KONG --- p.18 -24 / Development and Classification --- p.18 -19 / Operation of the Retail Outlets and Their Marketing Concepts --- p.19 -24 / Product --- p.19 -20 / Pricing --- p.21 -22 / Advertising --- p.22 -23 / Personal Selling --- p.23 -24 / Shop Display --- p.25 / Chapter VII. --- METHODOLOGY --- p.26 -48 / The Research --- p.26 -27 / Objectives --- p.28-29 / Hypotheses --- p.30 -31 / Cross-sectional Survey --- p.32 -44 / Pilot Interview --- p.32 -33 / Data Collection --- p.34 / Sampling --- p.35 / In-depth Study --- p.36 -40 / Chapter VIII. --- RESEARCH FINDINGS --- p.41 -56 / Survey --- p.41 -51 / In-Depth Study --- p.52 -56 / Chapter IX. --- INTERPRETATION --- p.57-64 / Chapter X. --- RECOMMENDATION --- p.65 -75 / Recommendation to Large Firms --- p.67-71 / Recommendation to Small Firms --- p.72 -75 / APPENDIX --- p.76-117 / BIBLIOGRAPHY --- p.118 -120

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318718
Date January 1991
ContributorsFok, Ying-wai., Lee, Ho-chi., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, ix, 120 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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