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Impact of Visual Design Appeal : An Investigation of Player Interest in Tools in Local Cooperative Videogames

Players must often make choices in equipment when playing videogames. These choices can be informed by some level of interest shown by the players. This thesis explores the impact of visual design on the interest in game Mechanics, in the form of in-game equipment. This subject was explored by an iterative process, spanning over three iterations, in which groups of testers rated how interested they were in a selection of four visual representations of equipment in a local cooperative videogame. The iterative process was informed by using nudging as a lens to increase interest in the worst-rated visual representations. Results indicate that players' initial interest can be more affected by nudging, in contrast to the players' final thoughts after interacting with the game’s mechanics. More often than not, their final thoughts were unaffected by nudging after which the knowledge of a preferred mechanic took precedence. However, nudging through added Juiciness did increase the visual appeal and interest in previously unfavored mechanics.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-532745
Date January 2024
CreatorsÖrn, Elias, Hofling, Oscar, Nilsson, Sofiya
PublisherHögskolan på Gotland, Institutionen för speldesign, teknik och lärande
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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