Players must often make choices in equipment when playing videogames. These choices can be informed by some level of interest shown by the players. This thesis explores the impact of visual design on the interest in game Mechanics, in the form of in-game equipment. This subject was explored by an iterative process, spanning over three iterations, in which groups of testers rated how interested they were in a selection of four visual representations of equipment in a local cooperative videogame. The iterative process was informed by using nudging as a lens to increase interest in the worst-rated visual representations. Results indicate that players' initial interest can be more affected by nudging, in contrast to the players' final thoughts after interacting with the game’s mechanics. More often than not, their final thoughts were unaffected by nudging after which the knowledge of a preferred mechanic took precedence. However, nudging through added Juiciness did increase the visual appeal and interest in previously unfavored mechanics.

Vi växer alla upp med olika förutsättningar, differentierandeerfarenheter och i ett samhälle som är upprättatoch upprätthåller riktlinjer, regler och standarder som vimer eller mindre tvingas leva utefter. Med samhälleligastrukturer så hårt bundna till dessa ramar kan det iblandvara svårt att veta hur en ska förhålla sig när de ramarsom är skapta för att vara till fördel för somliga bevisasvara skadliga och förstörande för andra.Detta var något jag själv inte riktigt hade lagt märke tillförrän Black Lives Matter-rörelsen uppmärksammadesoch krävde rättvisa till följd av mordet på George Floydsommaren 2020. BLM-rörelsen spreds, demonstrationergenomfördes världen runt och sociala medier fylldes avsvarta fyrkanter och människor som uttryckte sig angåendeden rasism som pågått för länge och som fortfarandepågår.Mitt arbete har riktats mot att titta på den roll grafiskdesign spelar i den fortsatta etableringen av de ramar ochregler som gör det omöjligt för rasism att elimineras, i enansats att samtidigt visa hur det inte räcker att enbartsäga: "jag är inte rasist". / We all grow up in different conditions, with differentiatingexperiences in a society founded upon the samerules, guidelines, and standards that are still exercised todayand which we as people are more or less forced to liveby. With social structures so tightly wound around theseguidelines it can sometimes be difficult to know how onemight behave and relate when those same guidelines onone hand serve as an advantage for some while beingdetrimental and harmful to others.This was something I was not fully aware of until the BlackLives Matter movement called for justice following themurder of George Floyd during the summer of 2020. TheBLM-movement spread, protests ensued on a global scale,and social media exploded showcasing black squaresand people expressing themselves regarding both pastand ongoing racism.My work has focused on observing the role graphic designplays in the continued establishment of the guidelinesand rules making the elimination of racism impossible.In an attempt to also demonstrate it’s no longerenough to say: "I am not racist".