<p><strong>Purpose: </strong>The essay was designed to examine what impact an increased media concentration in the provincial press may have on the society in the future. I also had the intention to create a greater understanding of the concept of media concentration and how the media groups relate to the public interest.</p><p> </p><p><strong>Method: </strong>The work with this study was conducted by using methods from the qualitative methodological arsenal through interviews with, for the study, relevant informants, but also through a case report on the Stampen Group. The selection of informants had a background and a breadth which secured the credibility in this survey. The starting point was taken in previous research via a deductive approach where I tested how existing theories match reality.</p><p> </p><p><strong>Conclusion: </strong>After completing this study should be noted that all respondents believe we will see a greater concentration of ownership in the Swedish media market in the future, and that it will reduce diversity. However, there are steps to take which I believe can work well in theory but perhaps not always in practice. Despite some of these measures, the owners in recent years has been fewer and fewer and controlled more and more segments of the media market. In the future, new and harder methods must be used and perhaps tougher legislation, that puts an end to this, is an option. Isn't it strange and very ironic that we, today, have hundreds of cable television channels, and new media technology that the access to control the information is more centralized than ever before?</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:lnu-6448 |
| Date | January 2010 |
| Creators | Andersson, Mattias |
| Publisher | Linnaeus University, School of Social Sciences |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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