The aim of this thesis is to investigate what distinguishes the views of staff at centres for learning as regards users’ motivation at centres for learning in public libraries. The following questions were asked:•How do staff at centres for learning view the users’ motivation to studies?•How do staff at centres for learning view causes for lack of motivation and obstacles for motivation to studies?•What methods do staff at centres for learning use to motivate potential users to studies and to market the learning centres? •What distinguishes these views of staff on users’ motivation at centres for learning in public libraries?The methods used in this study are: literature studies, qualitative interviews and questionnaires. Interviews and questionnaires were done with six employees at six centres for learning. The results were analysed and discussed from a sociocultural perspective of learning. The result reveals that there was a difference in how staff thought about motivation and if they said that they used marketing inside or outside the centres. The methods that staff said they used for motivation were word-of-mouth, information to target groups and the creation of social networks. The findings indicate that education in marketing may be useful for staff at centres for learning because it can increase the ability to create networks. / Uppsatsnivå: C
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-19214 |
| Date | January 2009 |
| Creators | Lagerwall, Ina |
| Publisher | Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, University of Borås/Swedish School of Library and Information Science (SSLIS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Kandidatuppsats, ; 2008:7 |
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