Thesis (MA)--Stellenbosch University, 2003. / ENGLISH ABSTRACT: This study examines the effectiveness and inducement of political rhetoric in South African
context. Political discourse has become more significant in South Africa since the sanction
of a democratic political dispensation. This study is motivated by the events occurred as
from 1998, which demand accounts from those implicated.
Comments and reactions pertaining to events such as the Pan Africanist Congress (PAC)-
led land grabbing in BredeII, near Kempton Park, Gauteng; the Youth Day incident -16
June 2001; the ongoing tug-of-war between the ANC and its ally, Congress of South
African Trade Unions (Cosatu) over strategic government policies; and Tony Yengeni's
advertised refutation of getting kickbacks from the 'Arms Deal', have been the main focus
of this study.
These accounts have made it possible to apply Benoit's (1995) integrated image
restoration strategies theory, which he developed from a variety of theories developed to
understanding why certain utterances are made in certain contexts. The fundamental
approach to developing Benoit's integrated theory originates from a constant interest by
linguists and communication theorists in particular, and social psychologists in general, to
understanding the dynamics of politeness in social context.
Chapter 2 of this study presents a theoretical background to the development of politeness
theory. Chapter 3 summarises the development of integrated image restoration strategies
theory in public and social contexts. Chapter 4 deals with the application of Benoit's
integrated image restoration strategies theory through the critical analysis of the abovementioned
accounts from a weekly Internet publication, ANC Today, vol 1, no: 1, 2001,
which serve as a platform for the ANC to counteract the pervasiveness of political scandal
in South African politics. Tony Yengeni's newspaper advertisement was of great interest
as it was the first independent and personally paid public statement by a South African
politician since the new democratic dispensation.
Through the critical analysis of these accounts, it has been found that South African
politicians do make public statements implementing defensive and persuasive strategies in
order to protect or restore their images. / AFRIKAANSE OPSOMMING: Hierdie studie ondersoek die doeltreffendheid van die uitoefening van politieke retoriek in
die Suid-Afrikaanse konteks. Politieke diskoers het toenemend meer betekenisvol geword
sedert die invoer van 'n demokratiese bestel. Hierdie studie is gemotiveer deur die
politieke diskoers oor gebeure wat sedert 1998 plaasgevind het, waarvoor die
geïmpliseerde persone verduidelikings moes aanbied.
Kommentaar en response rakende gebeurtenisse soos die Pan-Afrika Kongres
grondbesettings in BredeII, naby Kempton Park, Gauteng; die Jeugdag insident op 16
Junie 2001, die voortgaande dispuut tussen die ANC en sy vennoot, Kongres van Suid-
Afrikaanse Werkers Unie (COSATU) oor strategiese regeringsbeleid; en Tony Yengeni se
ge-adverteerde weerspreking van bevoordeling uit die Wapenkontrakte, vorm die
hooffokus van hierdie studie.
Hierdie verduidelikings is ondersoek deur die toepassing van Benoit (1995) se
geïntegreerde beeld-herstel strategieë teorie, wat ontwikkel het vanuit 'n verskeidenheid
teorieë ontwikkel om te verstaan waarom bepaalde uitinge in bepaalde kontekste gemaak
word. Die grondliggende benadering in die ontwikkeling van Benoit se teorie het as
oorsprong die belangstelling van taalkundiges en kommunikasie-teoretisie in die besonder,
en sosiaal-sielkundiges in die algemeen, om die dinamika te verstaan van beleefdheid in
sosiale konteks.
Hoofstuk 2 van hierdie studie bied die teoretiese agtergrond van die ontwikkeling van
beleefdheidsteorie. Hoofstuk 3 gee 'n opsomming van die ontwikkeling van geïntegreerde
beeld-herstel teorie in openbare en sosiale kontekste. Hoofstuk 4 doen 'n toepassing van
Benoit se beeld-herstel strategieë teorie deur die kritiese analise van die bogenoemde
verduidelikings vanaf die Weeklikse Internet bulletin, 'ANC Today' vol. 1 no. 1, 2001, wat
as 'n mondstuk dien vir die ANC om 'n teenstand te bied teen die algemeenheid van
politieke skandaal in Suid-Afrikaanse politiek. Tony Yengeni se koerantadvertensie het
groot belangstelling uitgelok omdat dit die eerste onafhanklike en persoonlik-betaalde
openbare verklaring was wat deur 'n Suid-Afrikaanse politikus gemaak was sedert die
instellingvan die demokratiese bestel.
Deur die kritiese analise van hierdie verduidelikings is bevind dat Suid-Afrikaanse politici
openbare verklarings maak waarin hulle verdedigende en oorredende strategieë
implementeer ten einde hul beeld te beskerm en te herstel. / USHWANKATHELO : Olu phando luphonononga ukusebenziseka nokukhuthazeka kokusetyenziswa kobuciko
bezopolitiko kwimeko yaseMzantsi Afrika. Idiskhosi yezopolitiko ithande ukubaluleka
eMzantsi Afrika ukusukela ngokumiselwa kwenkqubo yolawulo ngedemokrasi. Olu phando
lukhuthazwe ziziganeko ezenzeke ukusukela ngo-1998 nezinyanzelise ukunikwa kweeakhawunti
ngabo bachaphazelekayo.
lintetho neempendulo ezayamene neziganeko ezinjengokurhwaphilizwa komhlaba
ngabantu abakhokelwe ngamalungu aphambili e-Pan Africanist Congress (PAC) eBredell
ngaseKempton Park, eRhawuntini; isiganeko soSuku loLutsha - 16 Juni 2001;
ukuxambulisana phakathi kwe-African National Congress (ANC) kunye nehlakani layo i-
Congress of South African Trade Union (Cosatu) ngezicwangciso-nkqubo; kunye
nentengiso kaTony Yengeni yokuphika ukufumana izinyobo kuThengo Iwezixhobo, zibe
ngumxholo ophambili wolu phando.
Ezi akhawunti zenze kukwazeke ukusebenzisa ithiyori ehlangeneyo yobugcisa
bokubuyekeza umfanekiso kaBenoit (1995) nayiphuhlise kwiithiyori ezahlukeneyo
ezaphuhliselwa ukuqonda kuba kutheni kusenziwa iintetho ezithile ngokweemeko ezithile.
Esona siseko singumvulandlela ekuphuhlisweni kwale thiyori kaBenoit sivela kumdla
osoloko ukho kwiingcali zolwimi nezonxibelelwano, kunye neesayikholojisti zasekuhlaleni
wokufuna ukuqonda ubuchukubhede ngentlonelo kwimeko yasekuhlaleni.
Isahluko 2 solu phando sinika imvelaphi yethiyori yokuphuhliswa kwethiyori yentlonelo.
Isahluko 3 sishwankathela ukuphuhliswa kwethiyori yobuyekezo lomfanekiso kwimeko
yasesidlangalaleni neyasekuhlaleni. Isahluko 4 sijongene nokusetyenziswa kwethiyori
yobuyekezo lomfanekiso kaBenoit ngohlalutyo Iwee-akhawunti ezixelwe apha ngentla,
nezivela kupapasho Iweveki olukwi-Internet, ANC Today, vol 1, no: 1, 2001 nesebenza
njengeqonga le-ANC lokunika izimvo ngeziganeko namanyundululu ezopolitiko eMzantsi
Afrika. Intengiso kaTony Yengeni kumaphephandaba yatsala amehlo nanjengoko ibe
kokuqala ukwenziwa kwengxelo eloluhlobo ngumpolitiki kweloMzantsi Afrika kweli lixa
ledemokrasi. Ngohlalutyo Iwezi akhawunti, kufumaniseke ukuba abapolitiki boMzantsi Afrika bayazenza
iingxelo neentetho ezisebenzisa ubugcisa bokuzikhusela nobolukuhlo ngeenjongo
zokuzikhusela okanye ukubuyekeza umfanekiso wabo.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/53704 |
| Date | 12 1900 |
| Creators | Dantile, Julius Jabavu Thami |
| Contributors | Du Plessis, J. A., Dlali, M., Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of African Languages. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | Xhosa |
| Detected Language | Unknown |
| Type | Thesis |
| Format | 260 p. |
| Rights | Stellenbosch University |
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