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Previous issue date: 2017-03-30 / This essay aims to reflect on cultural policies in Brazil, in public and private spheres, and its relation with social communication, analyzing the flow of art and its simbolic reception. The study gives a presentation on the public/private financing model adopted for cultural actions in Brazil and intends to bring a contribution for social communication trough cultural, public or private policy. At first, it covers the historical context of patronage, as well as the creation of
culture incentive laws in the USA, in Europe, and in Brazil. Then it presents the commitment of Brazil in preserving and promoting culture. In order to do that, it focuses on the formal analysis of the public cultural policy rooted on the Federal Constitution of 1988, in the creation of the first law to incentivate culture - the Sarney Law ? and afterwards on Rouanet Law, which included the National Culture Fund, and proposals for the succession of these laws. Further on, it analyzes the symbolic creations adopted in the institutional communication policies of the private sector and how these companies see the spreading of
their brand through cultural promotion. It is hereby done a presentation of the cultural market, the culture economy and the relationship between cultural agents, institutions and funders. The methodological approach is based on the analysis of the content, through documents, news, debates, interviews and bibliography related to cultural policies, besides an empirical approach, based on the analysis of one of the companies that sponsors a significant number of
cultural projects in Rio Grande do Sul ? Companhia Zaffari -, taking into account data between 2005 and 2016. Athet last the study intends to reflect on the cultural product as means of communication and its social, cultural and economic impacts. / O objetivo da disserta??o ? refletir sobre pol?ticas culturais no Brasil, nas esferas p?blica e privada, e sua rela??o com a comunica??o social, analisando a circula??o da arte e sua recep??o simb?lica. O estudo faz uma apresenta??o do modelo de financiamento p?blico/privado, adotado, no Brasil, para a??es culturais, e pretende trazer uma contribui??o para a comunica??o social
atrav?s da pol?tica cultural, p?blica ou privada. Inicialmente, aborda o contexto hist?rico do mecenato, bem como a cria??o das leis de incentivo na Europa,
nos EUA e no Brasil. Na sequ?ncia, apresenta o compromisso do Estado brasileiro na preserva??o e no fomento ? cultura. Para isso, det?m-se na
an?lise formal da pol?tica cultural p?blica a partir da Constitui??o Federal de 1988, na cria??o da primeira lei de incentivo ? cultura - a Lei Sarney e,
posteriormente, na Lei Rouanet, que incluiu o Fundo Nacional de Cultura, e nas propostas de sucess?o dessas leis. Num segundo momento, faz uma an?lise das constru??es simb?licas adotadas nas pol?ticas de comunica??o
institucional da iniciativa privada e como essas empresas enxergam a divulga??o de sua marca atrav?s da promo??o cultural. Faz-se apresenta??o do mercado cultural, da economia da cultura e da rela??o entre agentes culturais, institui??es culturais e financiadores. A abordagem metodol?gica tem por base a an?lise de conte?do, por meio de documentos, not?cias, debates, entrevistas e bibliografia referentes ?s pol?ticas culturais, e abordagem emp?rica, a partir da an?lise de uma das empresas que patrocina um n?mero significativo de projetos culturais no Rio Grande do Sul - a Companhia Zaffari,
sendo considerados dados do per?odo de 2005 a 2016. Por fim, o estudo pretende refletir sobre o produto cultural como meio de comunica??o, seus impactos sociais, culturais e econ?micos.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/7366 |
| Date | 30 March 2017 |
| Creators | Reis, Adriana Donato dos |
| Contributors | Hohlfeldt, Ant?nio Carlos |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, Brasil, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 600, 600, 600, 7651647212179642901, -4056021055502874573 |
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