The purpose of this thesis has been to examine how three school librarians utilize Instagram in their daily work. Thereby, the essay may contribute knowledge and deeper understanding of why school librarians choose to use Instagram as part of their daily work, and what aspects of the school library appear particularly relevant for digital publishing. The theoretical foundation of this paper has been inspired by Henrik Jochumsen, Casper Hvenegaard Rasmussen and Dorte Skot-Hansen, and their theories regarding how libraries relate to the four-space model, as well as Lorri Mon and her analysis tool for examining how libraries work with social media. Three school libraries in different parts of Sweden were selected, and their Instagram accounts were exam-ined for five months, between November 2017 and March 2018. Interviews were conducted with the school librarian from each library. A comparison between the three selected school libraries’ Instagram accounts of-fered an opportunity to study what similarities and differences appeared. The content analysis showed overall that the content of each Instagram account followed a general pattern. Interview answers continued to build and reinforced much of the content analysis, but there were also answers that suggested that school libraries use Instagram in their work for reasons other than those most commonly mentioned in connection with for example public libraries and social media. The school librarians interviewed in the paper mainly use Instagram as a tool for developing their own pro-fessional role, and they do it on their own initiative and on their own terms. The content of the Instagram ac-counts was generally relevant and depicted several different aspects of the school library. The target group for the Instagram accounts proved to be primarily other school librarians and people with a general interest in school libraries. This is a two years master’s thesis in Library and Information Science.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-366200 |
| Date | January 2018 |
| Creators | Sahlberg, Carl Michael |
| Publisher | Uppsala universitet, Institutionen för ABM |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Uppsatser inom biblioteks- & informationsvetenskap, 1650-4267 ; 755 |
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