This article provides an overview of the Tools for Outreach and Teaching Series (TOTS) at UBC Library. The series was created by three UBC Librarians to enable library staff to learn from each other about social software and other emerging technologies that might be useful in their work.

The environment in which libraries currently operate has changed drastically. For instance, the emergence of new information and communication technologies, exemplified by the Internet, has changed the way people seek information, communicate and collaborate. Thus, modern library users have embraced new information seeking behaviour as well as expectations for better usability, faster response times to needs, and constant access to unrestricted library services. As libraries struggle to cope with these changes and user expectations, some library users are already reducing their levels of usage, preferring to “Google” than visit a physical library. Similarly, library circulation statistics indicate that the usage of the traditional services and products is decreasing steadily while the usage of electronic resources and services is increasing. Critically, most users do not presently perceive the library as the first or only stop for information. Libraries are therefore struggling to attract new users and retain the existing ones. Research libraries in Kenya, due to their vision and mission as well as the heightened expectations of the users, are under immense pressure to change. Indeed, a number of them are already changing by introducing new services facilitated by the emerging Information and Communication Technology (ICT) tools. However, the services and products are still limited in scope and depth because they have been patterned after the conventional services. One of the greatest predicaments the research libraries currently face is how to model and manage this change. This study investigated the potential of the Library 2.0 model of library service in facilitating the research libraries in Kenya to respond more closely to the emerging user needs and expectations. The study employed interpretive qualitative research methodology and multiple case studies to investigate the current status of research libraries in Kenya and their challenges in meeting the dynamic needs of the researchers. Furthermore, the study investigated the extent of application and use of the Library 2.0 model. Data was collected from five case study sites – African Medical and Research Foundation (AMREF), International Centre for Research in Agroforestry (ICRAF), International Livestock Research Institute (ILRI), Kenya Agricultural Research Institution (KARI) and Kenya Medical Research Institute (KEMRI) – through interviews of researchers and librarians; focus group discussions with researchers and librarians; Social Network Analysis; direct observations; and mystery shopping. The data was analyzed using content analysis, conversation analysis, descriptive/interpretive techniques (Heideggarian hermeneutics) and Computer Assisted Qualitative Data Analysis Software (CAQDAS) such as Nvivo and UCINET. The findings of this study show that most research libraries in Kenya do not have documented vision, mission or strategic plans; are underfunded and understaffed; hold inadequate collections in equally inadequate physical spaces; largely apply the traditional library service model; face negative internal politics and unfavourable organizational structures; and lack mutually beneficial linkages. The findings also indicate that the research libraries in Kenya are underutilized and barely meet the needs of the researchers in their current status. The findings of this study also suggest that the Library 2.0 model holds great potential to enable the libraries to take their services and products everywhere the researchers are; remove the barriers to accessing library services; facilitate and direct constant purposeful change in their services and how they are delivered; harness the active participation of the users; retain the new breed of users (Patrons 2.0); and remain user-centred. Based on the findings, the researcher recommends that the librarians who head research libraries should hold PhD degrees to enable them to participate effectively in institutional decision-making; the research libraries should establish close ties with academic libraries supporting programmes related to their research interests; the research libraries should form a specialized consortium and association to serve their unique interests; the research libraries should consider grey literature as an important source of research information and develop strategies of managing it; and schools of librarianship should introduce courses on ICTs, models of library service, marketing and facilitation (training) to equip the students with the skills needed to meet the emerging demands on librarians. The researcher also proposes a Research Library 2.0 meme map which is an adaption of the Library 2.0 meme map. The former map is different from latter in that it is specific to research libraries and recognizes the fact that an effective Research Library 2.0 requires the active interaction of enhanced collection (Collection 2.0), library physical space (Physical Space 2.0), researchers (Researcher 2.0) and librarians (Librarian 2.0) to thrive. The researcher also recommends that further research be conducted to investigate the potential of the Library 2.0 model for all the other library typologies in Kenya and Africa; explore the influence of gender on librarianship in Africa; investigate the application of Social Network Analysis in library and information research; and develop an inventory of all types of libraries in Kenya. / Thesis (Ph.D.)-University of KwaZulu-Natal, Pietermaritzburg, 2011.

Magister Bibliothecologiae - MBibl / The purpose of this research was to investigate the use of Web 2.0 technologies by Library and Information Science (LIS) students at the University of the Western Cape (UWC). This research provided answers to the following questions: • Which Web 2.0 technologies are used mostly by LIS students? • What do LIS students use Web 2.0 technologies for? • How is the LIS curriculum crafted to include training on Web 2.0 technologies? • What benefits (gratifications) do LIS students derive from the use of Web 2.0 technologies? • Which Web 2.0 technologies are LIS students being taught? Blumer and Katz’s (1974) Uses and Gratification Theory which explains the reasons behind people’s use of Web 2.0 technologies was used to provide meaning to the research findings. A mixed methods case approach was used in this study and as a result, a questionnaire, content analysis and interviews were used to collect data. Findings of this study revealed that, between 72% and 97% of the LIS students do have accounts on the following Web 2.0 technologies: YouTube, Skype, Google Apps, WhatsApp, Twitter and Facebook. It has been highlighted in this research that LIS students use Web 2.0 technologies for both academic and general purposes. Over 80% of the LIS students use Web 2.0 technologies for entertainment, keeping up-to-date, and meeting people as well as for communication with peers and lecturers. Analysis of the LIS Department’s curriculum documents, assignments as well as key informant interviews revealed that, while a module entitled "Web 2.0" does not exist, elements of Web 2.0 technologies are embedded in some of the LIS modules. The research results also showed that, between 89.4% and 96.5% of the LIS students either agreed or strongly agreed that Web 2.0 technologies plays a significant role in improving technology proficiency, extending learning beyond the classroom, providing a platform for entertainment, facilitating collaborative learning, improving knowledge sharing and collaboration, providing cheaper and efficient communication platforms, providing easier and faster access to information; and that a low level of complexity is needed to use Web 2.0 technologies (ease of use). Ninety five per cent of the LIS students indicated that they support the inclusion of Web 2.0 technologies in the LIS curriculum a sentiment also shared by five of the interviewed key informants. Based on the research findings the researcher has recommended that the LIS curriculum should be regularly renewed to address new trends and technologies.

The purpose of this thesis has been to examine how three school librarians utilize Instagram in their daily work. Thereby, the essay may contribute knowledge and deeper understanding of why school librarians choose to use Instagram as part of their daily work, and what aspects of the school library appear particularly relevant for digital publishing. The theoretical foundation of this paper has been inspired by Henrik Jochumsen, Casper Hvenegaard Rasmussen and Dorte Skot-Hansen, and their theories regarding how libraries relate to the four-space model, as well as Lorri Mon and her analysis tool for examining how libraries work with social media. Three school libraries in different parts of Sweden were selected, and their Instagram accounts were exam-ined for five months, between November 2017 and March 2018. Interviews were conducted with the school librarian from each library. A comparison between the three selected school libraries’ Instagram accounts of-fered an opportunity to study what similarities and differences appeared. The content analysis showed overall that the content of each Instagram account followed a general pattern. Interview answers continued to build and reinforced much of the content analysis, but there were also answers that suggested that school libraries use Instagram in their work for reasons other than those most commonly mentioned in connection with for example public libraries and social media. The school librarians interviewed in the paper mainly use Instagram as a tool for developing their own pro-fessional role, and they do it on their own initiative and on their own terms. The content of the Instagram ac-counts was generally relevant and depicted several different aspects of the school library. The target group for the Instagram accounts proved to be primarily other school librarians and people with a general interest in school libraries. This is a two years master’s thesis in Library and Information Science.

Phenomenon called Web 2.0 was described in this work, including its origins and following criticism. Changes that it brought were described using its applications and used technologies. Library 2.0 concept was introduced and either its advantages and disadvantages were evaluated. Contemporary situation concerning Web 2.0 technologies usage in libraries and their catalogues was described. Oportunity to use libraries data was accented and possible ways of getting them were explored. Simple uniform interface was created and demonstrated.

The goal of this thesis is to find out how the Czech libraries present themselves on the social network - Facebook. It consists of five sections and conclusion. The first section describes a current status of the internet and the social networks, possibilities of communication and feedback in these environments and defines the "new generation" of the libraries' users. The second section describes Facebook's social network in greater detail. The third part describes integration of the Czech libraries into this environment. The fourth section consists of analysis and practical piece: the survey and its conclusions. The thesis concludes with an evaluation of gathered information on presentation of the Czech libraries on the Facebook social network and survey carried out on the group of the Czech Libraries Web Administrators on this network.

Submitted by Valdinei Souza (neisouza@hotmail.com) on 2016-12-19T22:03:53Z No. of bitstreams: 1 Nivea Camara Rocha de Souza - DISSERTACAO.pdf: 4319679 bytes, checksum: f28f82c8e0d2a87cf211a4ae049d6430 (MD5) / Approved for entry into archive by Urania Araujo (urania@ufba.br) on 2017-01-13T21:00:34Z (GMT) No. of bitstreams: 1 Nivea Camara Rocha de Souza - DISSERTACAO.pdf: 4319679 bytes, checksum: f28f82c8e0d2a87cf211a4ae049d6430 (MD5) / Made available in DSpace on 2017-01-13T21:00:34Z (GMT). No. of bitstreams: 1 Nivea Camara Rocha de Souza - DISSERTACAO.pdf: 4319679 bytes, checksum: f28f82c8e0d2a87cf211a4ae049d6430 (MD5) / Esta pesquisa objetiva analisar a importância da utilização das ferramentas da Web 2.0 pelas bibliotecas universitárias públicas da cidade de Salvador para divulgação de seus serviços, acervo e atividades, com vistas a potencializar a comunicação com os usuários,promover o acesso a informação e atrair novos visitantes. A Web 2.0, também conhecida como Web Social, viabiliza várias interfaces digitais que podem ser utilizadas pelas bibliotecas como forma de mediação e interação com os usuários, além de propiciar o marketing digital. Em relação ao objetivo a pesquisa se caracteriza como descritiva, com uma abordagem de natureza qualitativa, que se deu a partir do método de levantamento bibliográfico, pesquisa documental associado ao método de casos múltiplos. Para a obtenção das informações optou-se pela adoção da técnica de entrevistas semi-estruturadas. Após a análise dos dados os resultados foram confrontados com o referencial teórico, na perspectiva de investigar a importância utilização das ferramentas de Web 2.0 para promover o acesso à informação propiciado através do marketing digital nas bibliotecas universitárias públicas de Salvador. Os resultados demonstraram que todas as bibliotecas universitárias públicas de Salvador adotam ao menos uma ferramenta de Web 2.0 para promover o acesso a informação e divulgar seus serviços. De acordo com os entrevistados a utilização dessas ferramentas de Web 2.0 traz diversos benefícios, possibilita uma maior interação com os usuários e um marketing digital para a biblioteca. / ABSTRACT This research intended to analyze the importance of using Web 2.0 tools by public university libraries in the city of Salvador advertise their services, collections and activities, in order to enhance communication with users, promote access to information and attract new visitors. The Web 2.0, also known as Social Web, enables multiple digital interfaces that can be used by libraries as form of mediation and interaction with users, as well as providing digital marketing. Regarding the objective of the research is characterized as descriptive, with a qualitative approach, which occurred from the literature method, documentary research associated with the method of multiple cases. To obtain the information it was decided to adopt the technique of semi-structured interviews. After analyzing the data the results were compared with the theoretical framework with a view to investigate the importance of the use of Web 2.0 tools to promote access to information afforded by digital marketing in public university libraries in Salvador. The results showed that all public university libraries in Salvador adopt at least one Web 2.0 tool to promote access to information and promote their services. According to respondents the use of these Web 2.0 tools brings many benefits, enables greater interaction with users and digital marketing for the library.

The aim of this study was to, through a qualitative method, investigate students’ participation in a specific library blog to find out what motivate them to create and share digital book recommendations through videos. It also intended to describe the students’ own views of their participation.We conducted interviews with eight students in the ages 12 and 13, who all had similar experiences regarding the blog creation but diverse attitudes concerning the blog production and intentions to participate.The results showed that the strongest motivating forces behind the students' participation in the blog creation was that they enjoyed the making of the videos and also because they wanted to inspire others to read more and create resembling blogs.

The aim of this master’s thesis is to examine how social media, specifically Instagram, is utilized in three special collections libraries in Sweden. The intent is to understand why Instagram is a plausible platform for the purpose of showcasing the libraries’ cultural heritage collections, how this is done and who the target audience is. The theoretical framework for this study is based on Roland Barthes’s visual semiotic terms denotation and connotation. The study also applies Lorri Mon’s analytical tools when examining how libraries can use social media in a successful manner. The three selected libraries are Uppsala University Library, Lund University Library and Roggebiblioteket. Six Instagram posts, between October 2018 and Mars 2019, from each library are analyzed, and e-mail interviews have been conducted with the librarians behind the accounts. Finally, the results are compared to showcase their differences and similarities, but also to compare them to previous studies on social media use in libraries. The results show that Instagram is used to display the libraries’ cultural heritage and make the collections more approachable to the general public – specifically to foreign researchers. The librarians also use Instagram as a platform to connect with other cultural heritage institutions and librarians all over the world. Through publishing esthetically pleasing pictures of old historical books, maps and other materials, they want to attract new users and put their library on the map. This is a two years master’s thesis in Library and Information Science.