Thesis (M.S.)--Boston University / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / Two studies of the mass media were conducted to investigate the roles of Blacks in magazine and television advertising. Study I was a longitudinal study of 6266 pictorial advertisements in five categories of general magazines. Study II was a descriptive study of one week of 705 commercial network television advertisements. In both studies, the amount of exposure and status relationships of Blacks were studied vis-a-vis their White counterparts.
Results showed a marked tendency toward all-white characters in both magazines and television with some indication that status for Blacks is increasingly that of an "equal". / 2031-01-01
| Identifer | oai:union.ndltd.org:bu.edu/oai:open.bu.edu:2144/37137 |
| Date | January 1970 |
| Creators | Ferguson, Richard D. |
| Publisher | Boston University |
| Source Sets | Boston University |
| Language | en_US |
| Detected Language | English |
| Type | Thesis/Dissertation |
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