Return to search

The Effects of Netflix and Blockbuster Strategies on Firm Value

Blockbuster and Netflix are two firms in the home video rental market that experienced vastly different outcomes. Netflix vastly increased its firm value while Blockbuster lost its dominant market position and slid into bankruptcy. This paper examines the strategies pursued by Blockbuster and Netflix and the impact these strategies had on firm value. This paper finds that on average Blockbuster’s strategies did not have a significant impact on its firm value while Netflix’s strategies increased its firm value. Specifically, Netflix’s strategies in the areas of service improvement and promotional activity created the most value. The strategies each firm pursued in product line expansion provided value for Blockbuster but reduced value for Netflix.

Identiferoai:union.ndltd.org:CLAREMONT/oai:scholarship.claremont.edu:cmc_theses-1149
Date01 January 2011
CreatorsJordan, Andrew K
PublisherScholarship @ Claremont
Source SetsClaremont Colleges
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceCMC Senior Theses
Rights© 2011 Andrew Jordan

Page generated in 0.0016 seconds