The marketing of a consumer product in People Republic of China: a case study of a Hong Kong shampoo manufacture.

Description

by Steve Chui Chi Yik, Charles Lee Yee Kai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985. / Bibliography: leaf 74.

Links & Downloads

1. cuhk:319776
2. http://library.cuhk.edu.hk/record=b5886331
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-319776

Tags

Marketing--Case studies

Marketing--China--Case studies

Manufactures--Case studies

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319776
Date	January 1985
Contributors	Chui, Chi Yik., Lee, Yee Kai., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, vii, 74 leaves : ill. ; 30 cm.
Coverage	China, China, China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)