A Marketing communication program for a heavy electrical engineering company selling to the People's Republic of China.

Description

by Kwang Lok Ping, Larry, Tsang Kwok Chun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Includes bibliographical references.

Links & Downloads

1. cuhk:320129
2. http://library.cuhk.edu.hk/record=b5887176
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-320129

Tags

Marketing--Case studies

Marketing--China--Case studies

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320129
Date	January 1988
Contributors	Kwang, Lok Ping., Tsang, Kwok Chun., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, viii, 115 leaves ; 30 cm.
Coverage	China
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)