This Master‘s Work is aimed to analyse the theoretical and practical aspects of forming the marketing strategies. The theoretical part includes summaries of Lithuanian and foreign authors’ works; it also reveals the essence of stages while forming the marketing strategies. Each stage of marketing strategy formation, including the whole process of marketing, is thoroughly analysed and presented. The goal of the main part of this work is to present the marketing strategy formation model of the enterprises which deal in building products. The ideas are based on the analysis of external and internal environment as well as on the results of qualitative and quantitative research.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20060523_103841-51456 |
| Date | 23 May 2006 |
| Creators | Rojienė, Rasa |
| Contributors | Stoškus, Stasys, Pabedinskaite, Ona Arnoldina, Garalis, Algirdas, Pabedinskaitė, Arnoldina, Merkys, Gediminas, Šimaitytė, Diana, Ališauskas, Kęstutis, Martišius, Stanislovas, Siauliai University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Siauliai University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060523_103841-51456 |
| Rights | Unrestricted |
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